Zeercle - Buy-back Platform for Second-Hand Books and Media Goods
Zeercle is a leading buy-back platform for second-hand books and media goods, tailored specifically for booksellers.
Its fully managed solution allows retailers to offer customers the ability to sell their used books—either in-store or online—via a simple barcode scan, in exchange for gift cards fully funded by Zeercle.
The service requires no investment, no logistics effort, and no operational overhead for the partner. Zeercle takes care of the entire chain: pricing, collection, warehousing, and resale through its European distribution network.
Already trusted by major retailers such as Hugendubel in Germany and Mondadori in Italy, Zeercle is now deployed across over 1,200 bookstores and 8 retail partners in Europe, helping them boost customer loyalty, foot traffic, and sustainability impact through a scalable, circular-economy model.
Zeercle uses STRICH to scan ~1M barcodes every month.
“Integrating STRICH has been a major success for our retail operations. Thanks to the seamless barcode scanning functionality, our staff can instantly identify and process second-hand books brought in by customers, using only a smartphone or tablet—no additional hardware required. This plug-and-play solution has made the buyback process incredibly fast and intuitive in-store. The customer experience has greatly improved: in just a few seconds, the book is scanned, priced, and the gift card is issued—all fully funded by Zeercle. The combination of Zeercle’s robust backend platform with STRICH’s efficient scanning technology has enabled us to launch a sustainable circular service with minimal training and zero operational complexity. It’s a perfect example of how smart retail tech can be deployed at scale, with measurable impact on customer engagement and store traffic. Highly recommendeded.”
Eric Gagnaire
Co-Founder & CEO @ Zeercle