Sport Vision group (Click & Pick Shopping Assistant)

Sport Vision is the leader of sports retail in the Balkans. It was founded in 1996 in Bijeljina, with the main activities of commerce, retail and wholesale in the sports industry. Sport Vision employs more than 5500 people and operates in 13 countries - Serbia, Bosnia and Herzegovina, Croatia, Slovenia, Montenegro, North Macedonia, Albania, Romania, Bulgaria, Greece, Czech, Slovakia and Hungary while the company headquarters is in Belgrade, Serbia.

As a leading retail chain in the region, they have strategic partnerships with Nike, New Balance, North Face and Helly Hansen, Adidas, Reebok, Under Armour, Converse, Colmar, Timberland… Sport Vision has its own License department with license and distribution rights for Champion, Umbro, Lotto, Ellesse and many others.

Sport Vision is a modern company characterized by flexibility, professionalism and a dynamic development strategy. From the day it was established, it has positioned itself with recognizable brands. Quickly responding to market demands and a professional relationship with consumers and partners have defined Sport Vision as a trusted company. The company’s mission is to stay in the lead in retail, always inspiring and actively connected with its consumers, clients and partners through a unique shopping experience and product design, which improves the lifestyle of its new owners.

In order to give unique experience in shopping, Sport Vision uses barcode scanning in its physical stores to enable store employees and customers to look up product information such as available sizes, stock, price, applicable discounts and promotions.